Animal began life on the British coast back in 1987 when two surfers designed a rugged ‘Hook and Loop’ watch strap that quickly became a staple for board sports enthusiasts. Originally based in Poole, the label grew from a niche surf accessory maker into a broader …
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Animal began life on the British coast back in 1987 when two surfers designed a rugged ‘Hook and Loop’ watch strap that quickly became a staple for board sports enthusiasts. Originally based in Poole, the label grew from a niche surf accessory maker into a broader lifestyle brand. After a brief hiatus on the high street, it was acquired by outdoor retailer Mountain Warehouse in 2021 and relaunched as a dedicated online destination.
Today, the brand outfits men, women, and children with everything from water-resistant outerwear and technical fleeces to casual t-shirts and beachwear. We find their current collections balance practical outdoor durability with the relaxed, graphic-heavy aesthetic that defined their nineties peak. Rather than chasing fast fashion trends, they focus on hard-wearing staples that handle unpredictable British weather just as well as a weekend in Cornwall.
Shopping direct through their website comes with a few solid perks that make building a basket worthwhile. Standard delivery starts from £4.50, but you’ll get free shipping on any order over £50. They also offer completely free returns if a jacket doesn’t fit quite right, and joining their newsletter secures an immediate 10% off your first order.
Stacking these baseline benefits with the seasonal sales and discount codes we track below is usually the best way to kit out the whole family without paying full price.
When is the best time to shop the Animal sales? While they run a permanent sale section with items dropping to around £6, we usually see the deepest cuts during the end-of-season transitions. If you’re after technical outerwear or heavy fleeces, waiting until late February or August often yields better reductions than the standard promotional codes. That said, their multi-buy deals, like the 2 for £35 t-shirt offers, tend to appear sporadically throughout the summer months and are brilliant for stocking up on basics.
How can I stack discounts to get the lowest possible price? Animal’s system generally restricts you to one promo code per order, so you can’t combine a newsletter sign-up discount with a site-wide percentage off. However, you can absolutely layer a code over existing markdowns. Our best strategy is to fill your basket with items from the sale section, ensure you’ve crossed the £50 threshold to unlock free delivery, and then apply a fixed-amount voucher like the £5 off code. This prevents the delivery fee from eating into your savings on smaller hauls.
Should I buy direct or through a third-party outdoor retailer? Since Mountain Warehouse acquired the brand, you’ll sometimes spot Animal stock in their parent company’s clearance events. Buying direct from Animal is usually the better move if you want to use specific discount codes or access the full range of graphic tees and accessories. Third-party sites might offer a flat percentage off everything, but they rarely carry the niche surf-inspired pieces that actually make the brand stand out from generic high-street outdoor gear.
